Stop tracking metrics.
Start understanding behavior.

Fluidsoul analyzes how people actually use your product — then personalizes their experience automatically. Your platform gets more valuable the longer someone uses it.

How it works

1

Capture what users actually do

One line of code records meaningful actions — clicks, views, workflows. No surveys, no tagging sessions. Just real behavior.

await sendEvent(config, {
  userId: "user_123",
  eventType: "report_viewed",
  metadata: { category: "analytics" }
})
2

Fluidsoul builds a live profile

Every user gets a behavioral profile that updates in real time — who they are, what they care about, and how they're evolving. You define what matters; fluidsoul does the rest.

{
  "dimensions": [{
    "name": "user_role",
    "values": ["analyst", "exec"]
  }],
  "signals": [...]
}
3

Your product personalizes itself

Use the profile to show the right features, in the right order, to the right person. No A/B test needed — the UI adapts to each user automatically.

const ctx = await getContext(
  config, userId
)
// ctx.user_category → "analyst"
// ctx.feature_priorities → [...]

Have a question about fluidsoul?

See what's really happening

Most dashboards show you charts. Fluidsoul shows you why users behave the way they do — and what to do about it.

Insights, not charts

Fluidsoul surfaces what's changing — engagement drops, segment shifts, adoption trends — with severity scores so you know what to act on first.

Every user has a story

Search any user and see their full behavioral profile: what they use, how they've evolved, and where they are in their journey.

Who stays and why

Track retention by cohort and segment. See which types of users stick around — and which ones you're losing.

What's working, for whom

See which features each user segment actually adopts. Stop guessing what to build next — let real behavior tell you.